Adam Mosseri, the Head of Instagram has revealed how they rank your content.
This is why treating your content like a search engine is more important than ever and why we always take a search-first approach in everything we do.
But much like Google and traditional search engines, it's more than just trying to find the right keywords that are going to help you rank.
No Watermarks This means, that if it's marked by CapCut, TikTok or any other third-party platform, then Instagram will not show your content.
Add Audio Adding audio to all of your content, including photos and carousels can increase the chances of your content ranking. We recommend aiming for trending audios under 100k to increase your reach.
Make your Instagram Reels 3 Minutes or Less Short form content is still king! Make sure your reels are less than 3 minutes for your content to rank properly.
Post original content You can't just recycle ideas from your favourite creators anymore. Make sure the content you post is completely original. Mosseri has confirmed that stitching someone elses video and giving your opinion does count as original content.
Check you have a good account status Make sure your account or your content hasn't been flagged for any violations. To do so, you need to verify that your account or any of your uploaded content has not been flagged for any violations that could lead to restrictions or penalties.
Log into your account and navigate to the account settings or dashboard where you can view your account status. This section typically provides insights into any notifications or warnings related to your account.
We are loving the new ranking breakdown from Instagram but what do you think?
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