Our Services.
Search & Growth Strategy
Social
Media Management
Website
Optimisation
Paid
Advertising
Campaign
Management
iPhone
Content Shoots
what we can do for your brand
Search & Growth Strategy
We dig into customer insights and search data to uncover how your audience thinks, searches, and buys. Every strategy we build is driven by these patterns, putting your brand in front of the right people at the right time.
Website Optimisation
We refine your site with classic SEO principles at the core. From technical fixes to content structure, our search-first optimisation ensures your website ranks higher, attracts more traffic, and converts visitors into customers.
Paid Advertising
Our paid campaigns are powered by search intent. By targeting audiences based on what they’re actively looking for, we ensure your ads capture attention when it matters most and deliver a measurable return on spend.
Campaign Management
Every campaign we manage starts with insight. We plan, launch, and oversee campaigns from start to finish. Messaging stays consistent, deadlines are met, and results are measured clearly.
iPhone
Content Shoots
High-quality content doesn’t need a film crew. We create authentic, polished visuals with the agility of iPhone production, perfect for social platforms and quick turnarounds.
E-Commerce
Support
BECAUSE WHAT'S THE POINT INVESTING TIME AND MONEY INTO STUNNING VISUALS IF YOU'RE NOT SET UP TO CONVERT? WE HELP MAKE SURE YOUR PRODUCT IS READY TO BE BOUGHT FROM WITH EASE AT EVERY TOUCH-POINT IN THE USERS JOURNEY.
Search-first data-backed approach
Dedicated account specialist
Discounted add-ons to your package
In-person training
'search-first' explained
The Story
ATHENA SOCIAL WAS ESTABLISHED AFTER OUR FOUNDER MEGAN HAD SPENT YEARS WORKING IN CORPORATE ROLES ACROSS SOCIAL MEDIA AND SEO. SHE LONGED FOR THE CREATIVITY OF SOCIAL, BUT LOVED THE DATA AND THE PROOF THAT SEO BROUGHT.
THERE WAS NEVER A ROLE UP THE CORPORATE THAT ALLOWED HER TO COMBINE THE TWO. THE TWO DEPARTMENTS NEVER WORKED reciprocally.
her deep empathy and understanding of emotional connection to brand and product, meant there was no longer a space for her in traditional seo, and after being told she was 'too sensitive' to succeed in the industry, she quit and started HER OWN BUSINESS, FULED BY NEED FOR A DEMAND-BASED MODEL.
So, what does search-first mean?
SEARCH-FIRST MEANS WE APPROACH EVERYTHING WITH SEARCH AND DEMAND IN MIND. TRADITIONALLY, there was always a disconnect between the way the two channels works. traditionally, consumers would head straight to google for 'going out dresses', 'gifts for her', 'tarnish-free jewellery', but now? for discovery users are treating social media in the same way. they pinterest search outfit inspiration for their going out wear, they tiktok search recommendations for tarnish-free jewellery, they instagram search gift guides for their perfect present.
SOCIAL MEDIA AGENCIES WILL act reactively to TRENDS, focus on engaging with people in your feed and showing up consistently, but that's only half the story.
BUT US? WE LIKE TO LOOK AT WHAT YOUR CUSTOMERS ARE REALLY SEARCHING FOR. DIGging INTO THEIR PERSONAS, and their search behaviour across every platform, so we can tap in to where they're searching and put your brand at the forefront.
Social
Media Management
We apply a search-first lens to social, using Social SEO to make your content easier to find and harder to ignore. By aligning posts with how people search, we expand your reach and keep your brand consistently discoverable.