ATHENA
search-first marketing agency
The Only Social Media Marketing Agency That Starts With Search and Ends With Sales
We use search data to make your brand discoverable and profitable.
![Case Studies [With Data] (8)](http://static.showit.co/400/4pt24-Yaevco06puSlzc3g/289158/case_studies_with_data_8.png "Case Studies [With Data] (8)")
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Athena Social is the search-first social media agency, built on the belief that successful campaigns start with understanding what people are already searching for.
Founded to bridge the gap between content creation and real business impact, we use search data to design strategies that don’t just build awareness, they drive measurable sales.
Unlike agencies that chase trends and vanity metrics, our approach is grounded in discoverability, strategy, and conversion. That’s why our clients trust us to turn insights into revenue-driving campaigns that make their brands impossible to ignore.
With proven frameworks and a customer mindset, we deliver strategies that don’t just look good on social, but perform where it counts, your bottom line.
"Your
customers
are literally
telling
you what they want to see,
you're just not
listening
"
- MEGAN O'BRIEN, FOUNDER & STRATEGY DIRECTOR OF ATHENA SOCIAL AGENCY
Why Search Should Be the Priority for Brands
✓ You uncover exactly what your audience wants
✓ You create content people are already looking for
✓ You build long-term visibility, not one-hit wonders
✓ You attract high-intent customers ready to buy
✓ You dominate your industry by owning the conversation
✓ You get consistent results over time
landing page
Sure, your
looks cute, but is it actually growing your business?
WORK WITH US
Why Search Should Be the Priority for Brands
✓ You uncover exactly what your audience wants
✓ You create content people are already looking for
✓ You build long-term visibility, not one-hit wonders
✓ You attract high-intent customers ready to buy
✓ You dominate your industry by owning the conversation
✓ You get consistent results over time
ad creative
Sure, your
looks cute, but is it actually growing your business?
WORK WITH US
WORK WITH US
Why Search Should Be the Priority for Brands:
✓ You uncover exactly what your audience wants
✓ You create content people are already looking for
✓ You build long-term visibility, not one-hit wonders
✓ You attract high-intent customers ready to buy
✓ You dominate your industry by owning the conversation
✓ You get consistent results over time
landing page
Sure, your
looks cute, but is it actually growing your business?
WORK WITH US
WORK WITH US
Why Search Should Be the Priority for Brands:
✓ You uncover exactly what your audience wants
✓ You create content people are already looking for
✓ You build long-term visibility, not one-hit wonders
✓ You attract high-intent customers ready to buy
✓ You dominate your industry by owning the conversation
✓ You get consistent results over time
ad creative
Sure, your
looks cute, but is it actually growing your business?
WORK WITH US
HERE'S HOW WE DO IT
The Athena Framework
Most agencies chase trends. We chase intent. The Athena Framework, our core principles, represent how we take your brand from overlooked to being unforgettable, using the same strategies powering the businesses you aspire to.
Discovery
Every powerful strategy begins with knowing exactly where your customers are searching. Most agencies start with trends or assumptions; we start with data. Using advanced SEO tools, social listening, and cultural trend analysis, we uncover the keywords, conversations, and content your audience is already engaging with on Google, Instagram, TikTok, Pinterest, and beyond. Instead of throwing content into the void and hoping it sticks, we put your brand in the direct line of sight of high-intent customers who are actively looking for what you offer.
STRATEGY
TESTING
CONVERSION
RETENTION
STRATEGY
Once we know where your customers are, we map out how your brand meets them. We connect you to your customers at every touchpoint in your funnel, social posts, paid ads, email campaigns, and your website, into one clear, seamless journey. This isn’t about posting for the sake of it or launching ads in isolation. Every piece of your marketing is designed with intention: to move your audience from discovery, to nurture, to conversion, and beyond. The result? A roadmap that aligns your brand presence with your customer’s path to purchase, so nothing is left to chance.
DISCOVERY
TESTING
CONVERSION
RETENTION
TESTING
Marketing isn’t static, it’s dynamic, alive, and constantly evolving. That’s why we don’t guess, we test. We monitor creative, copy, and campaigns in real time, refining each element based on performance data. This iterative process ensures that your results don’t just peak once and fade. Instead, they build momentum, compounding month after month as we identify what works, double down on success, and cut what doesn’t. You’re never stuck standing still, your strategy grows with your brand.
DISCOVERY
STRATEGY
CONVERSION
RETENTION
conversion
Visibility alone isn’t enough, your marketing has to convert. That’s why we focus on turning high-intent traffic into paying customers through precision-targeted campaigns, optimised websites, and conversion funnels engineered to guide buyers from curiosity to checkout. Whether it’s ensuring your site functions as a 24/7 salesperson, running paid ads that generate measurable ROI, or creating content that pushes your audience to act, we design every touchpoint to maximise sales.
DISCOVERY
STRATEGY
testing
RETENTION
retention
Scaling doesn’t end at the first sale. True growth comes from loyalty, turning one-time buyers into lifelong advocates. Through retention strategies like email campaigns, search-informed content, and loyalty-building initiatives, we help you build relationships that last. It’s not just about bringing customers in; it’s about keeping them engaged, connected, and excited to come back. This is where your brand stops chasing new sales every month and starts building a community that sustains long-term growth.
DISCOVERY
STRATEGY
testing
conversion
