Learn More About Athena Social
welcome to our world
At Athena Social, we partner with ambitious women-led brands to create marketing campaigns that don’t just growth, they build reputation, drive demand, and turn every sale into scale with visible return on your investment.
We embed seamlessly into your operations, ensuring every sale is tracked and nurtured to return, so your team stays focused on the day-to-day running of the business while we handle the performance side.
01. Megan, Founder & Strategy Director
02. Tori, Social Media Assistant
01. Search-led Discovery
Every powerful brand strategy begins with knowing what your audience is actively searching for. Using SEO tools, social listening, and competitor analysis, we uncover the exact trends, keywords, and behaviours that will put your brand in front of high-intent customers.
02. Strategic Mapping
This is the heart of everything we do. Your custom Blueprint maps how your brand shows up from discovery through to loyalty. It aligns your content, website, and campaigns with the customer journey, so you stop posting randomly and start building strategically.
03. Creative Implementation
When you’re ready to move from plan to execution, we bring your strategy to life with focused campaigns. From 3-month social sprints to SEO optimisation and paid ads, every piece of content is rooted in data, ensuring your brand doesn’t just show up, it stands out.
04. Testing & Optimisation
Marketing isn’t static. We test, measure, and optimise everything, whether it’s creative performance, ad targeting, or SEO ranking. This means your results don’t plateau, they give you clarity on what’s working and where to double down.
05. Retention & Loyalty
Scaling isn’t just about acquiring new customers, it’s about keeping them. Through email marketing, loyalty campaigns, and community-driven strategies, we help you nurture long-term relationships that turn buyers into advocates and repeat customers.