We let our retention rate speak for us.
In 2026 we have retained 100% of our clients. Our service and our client relationships speak for themselves.
About us
The lines between social and search were blurring, and no one was keeping up.
We are Athena Social, London-born, run by a true northerner. Megan founded Athena Social in 2023 after 5 years of leading social media and SEO strategy for brands and agencies. She saw first-hand the gap between search and social that modern brands need to grow, and launched Athena Social to partner with ambitious founders and forward-thinking agencies ready to scale.
Our signature approach
1 in 4 consumers aged 18–54 use social media as their primary search engine.
We're on a mission to build the next generation of unmissable brands. We take the absolute best businesses and elevate them from “hidden gems” to the undeniable leads of their industry using search. We don't just post on social media, we build a premium, question-answering online presence that makes our clients the brand everyone else is trying to copy. With SEO at the heart of it all.
We have a deep-rooted understanding of how your customer is thinking, what they're feeling, and how they're buying, at every given moment, because we are your customer. We back this up with search data to identify the patterns, trends, and specific language they use to find brands just like yours.
Our greatest strength has always been our empathy.
Our history
How we became the agency that manages your favourite brands
2023
Started from a flat in South East London. The mission? To help women feel empowered to be more. After leaving corporate, we started building our network of founders who had been struggling as small businesses, but knew they were meant for more.
2024
We hired our first ever team member, Tori, our Social Media Assistant. Sometimes you meet the people who care just as much as you do, and that's when we welcomed Tori into Athena. We started to grow our client base and became a dynamic duo.
2025
We started to build more services, grow our identity, hire more team members, and work with global brands from London to Spain. We really felt like we started to make our impact here.
2026
We've spoken on stages, featured on podcasts and partnered with the likes of Canva. We've been put through as finalists for two awards at the Social Media Marketing Awards, for boutique or independent agency and paid social campaign. We hired our Operations Director, Grace, to make our client experience the best it can be.
Our world in numbers
We don't just say we can do it, we do it for ourselves too.
95% of our content views come from the search tab.
We drive discovery for ourselves daily, going viral consistently.
So nice, we got nominated twice.
Finalists for best agency and for our work in paid advertising at the Social Media Marketing Awards. By October we're hoping to change this to award winning.
1M+ organic content views driven for our clients this year.
With 16,000 users clicking through to their websites, we prove we're not just driving discovery, we're creating action.
Our values
What we stand for
No shrinking
We don't help clients sound smaller, safer or more palatable. If someone's spent years being told they're too much, our job is to help them stop apologising for it, not to help them hide it better.
Strategy before content
We never post and hope. Every piece of content has a reason to exist, tied to what someone was actually searching for, not a content calendar filled for the sake of being filled.
With you, not for you
We're not a service provider ticking off deliverables. We're invested in the outcome the same way a founder is, because a client's win is genuinely our win too.
The founder
Meet Megan
Megan founded Athena Social in 2023 after 5 years of leading social media and SEO strategy for brands and agencies. She saw first-hand the gap between search and social that modern brands need to grow. Since, Megan has worked with 40+ brands, spoken on stages, been featured on podcasts and mentored at universities, representing the level of ambition and influence the agency has gone on to champion.