Cadogan Hall

Comedy In London

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Expanding younger audience base to dominate the event space in London

The Brief

Cadogan Hall is one of London’s most respected concert venues, best known for world-class classical and contemporary music. They wanted to expand their audience by positioning comedy as a major part of their programme and needed a campaign that could prove comedy had the potential to drive serious ticket revenue.

The Results

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The Insight

Search and social data showed consistent demand for “London comedy shows” and “stand-up comedy near me”, with sharp spikes around payday and weekends. We used this to capture attention at the right moments and pair its trusted venue brand with the energy of live comedy.