Shifting brand perception and driving £92k+ in ticket revenue
Cadogan Hall
Cover · Cadogan Hall
The results
£92,000+Trackable ticket revenue generated
22.18xAverage return on ad spend
41.60xROAS from the under-45 demographic
The challenge
Where we started
Cadogan Hall needed to protect its classical music audience while attracting younger audiences to its non-classical programming, all on a budget of £4.7k across nine months.
The goals
What we focused on
Protect existing audiences
Grow without alienating the classical audience.
Beat industry ROAS
Achieve above-benchmark return on ad spend.
Reach Millennials & Gen Z
Drive measurable awareness among younger audiences.
The strategy
Data-led, Meta-only
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Conversion-first campaigns
We replaced generic historical campaigns with data-driven, Meta-exclusive conversion tactics.
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Spend timed to buying behaviour
Budget concentrated in the November holiday-booking window, with scarcity-led messaging for last-minute buyers.
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Creative built on contrast
The venue's intimacy set against high-energy modern performers to capture intent-driven audiences.
The execution
How we did it
Individual show budgets of £200–£500 were deployed around peak purchase windows, weighted towards show announcements, with reserve budget held for the critical 48–72 hour buying window. The result was an average cost per acquisition of £3.43.
