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EDITED LOOKBOOK READY TO POST ON SOCIAL

The brief

CC needed a fast-turnaround lookbook campaign to showcase their Autumn/Winter collection. With only an hour to shoot, the challenge was to create assets that felt polished, seasonal, and aligned with how their audience searches for inspiration online.

The INSIGHT

Search demand data showed rising interest around terms like “autumn outfits,” “casual autumn outfits,” and “soft autumn outfits.” On Instagram, users were engaging most with seasonal aesthetics such as #autumnaesthetic, #autumnfashion, and #autumnoutfit. This highlighted that CC’s campaign needed to lean into warmth, texture, and lifestyle cues that would resonate both on Google and social.

THE APPROACH

We designed a 1-hour mini shoot around rich autumn tones, soft layering, and headwear as a styling focus. By combining styled looks with natural, atmospheric framing, the content was shot to work across both SEO-driven blog or site placement and social media where the “autumn aesthetic” trend thrives.

THE deliverables