PERSONAL BRAND STRATEGY

Chris Hammond Dressage

THE BRIEF

THE INSIGHT

THE APPROACH

THE RESULTS

Chris, an expert in equestrian riding, came to us after years of frustration trying to secure sponsorships. Despite his experience and expertise, he felt invisible online and couldn’t understand why others with less credibility were successfully landing brand deals. His challenge was clear: establish authority on social and attract the sponsorship opportunities his profile deserved.

The missing piece wasn’t his talent, it was how he was showing up online. Chris’s expertise needed to be positioned strategically, with a social presence that reflected his authority and made him stand out in a competitive market where perception often outweighs experience.

We built a tailored strategy to reposition Chris as the leader he already was in his field. This included creating branded templates to give his feed a professional, standout identity, and designing a content plan that highlighted his expertise while appealing directly to sponsors. The focus: positioning, visibility, and credibility.

Within just 7 days of implementing the strategy, Chris secured a £9,000 sponsorship deal, a breakthrough he had been chasing for three years. Over the first two months, his metrics soared:

  • 866% increase in reach
  • 325% increase in engagement
  • £9,000 sponsorship landed in one week

By shifting his positioning online, Chris unlocked the opportunities he had been working toward for years, proof of how the right strategy translates into real, high-value results.