Field Digital

THE BRIEF

THE INSIGHT

THE APPROACH

THE RESULTS

Flo & Millie, the sister duo behind Field Digital, had built a thriving web design business, specialising in premium Showit templates and custom design services for female founders. With a growing reputation in their niche, they wanted their online presence to match their brand’s standard, becoming more discoverable to the exact clients they wanted to attract.

Although their offering was strong, their website performance wasn’t reflecting it. A lack of SEO optimisation, outdated site structure, and gaps in content were holding them back from ranking competitively. They didn’t need more marketing noise, they needed a cleaner, stronger foundation that made their expertise visible to the right people.

We began with a full site audit to uncover exactly what was working, what was slowing them down, and where the biggest opportunities lay. From there, we restructured key areas of the site, carried out a technical clean-up, and introduced updated, SEO-friendly content. This wasn’t about surface-level tweaks, it was a strategic overhaul designed to increase visibility and make SEO a core revenue driver for their business.Although their offering was strong, their website performance wasn’t reflecting it. A lack of SEO optimisation, outdated site structure, and gaps in content were holding them back from ranking competitively. They didn’t need more marketing noise, they needed a cleaner, stronger foundation that made their expertise visible to the right people.