Girl, Can We Even Say That?!
TIKTOK CAMPAIGN MANAGEMENT
![Case Studies [With Data] (3)](http://static.showit.co/1200/jlDfPIqNXd7fPsS2wHu7kQ/289158/case_studies_with_data_3.png "Case Studies [With Data] (3)")
![Case Studies [With Data]](http://static.showit.co/1200/4ex0FOJpcSZA1-RAPqFQNQ/289158/case_studies_with_data.png "Case Studies [With Data]")
The brief
Girl Can We Even Say That wanted to grow their TikTok presence and reach new audiences with fresh, engaging content. The goal was to test a new format that felt authentic, attention-grabbing, and shareable on the platform.
The INSIGHT
TikTok trends show that street interview and vox-pop style videos consistently perform above average, because they combine spontaneity with relatability. Search and platform data also highlight that TikTok is increasingly a discovery engine, with 3.2% of their traffic already coming from search, making content that taps into popular queries and trending formats key to growth.
THE APPROACH
We produced and tested three street interview-style videos tailored for TikTok. Each one was optimised to hook viewers within the first three seconds, use trending audio cues, and encourage interaction through questions that invited shares and comments.
