Establishing the identity of a new podcast and growing a community
Girl, Can We Even Say That?!
Cover · Girl, Can We Even Say That?!
The results
460%Increase in Instagram reach
188%Increase in Instagram engagement
203%Increase in TikTok views
The challenge
Where we started
The podcast tackles the taboo topics other shows avoid. The hosts had launched the account with occasional posts, but lacked the strategy, consistency, and community management experience a brand-new product needs.
The goals
What we focused on
Grow an authentic, engaged community
Grow the host's personal brand
Build the USP
We didn't just want to grow views, we wanted to build a dedicated community of advocates.
The strategy
A search-first launch
We used our search-first methodology to identify the target audience, their content habits, and the gaps in the market.
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Build the host's personal brand foundation
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Create top-of-funnel content around trending topics
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Root the messaging in the host's relatable experiences
The execution
How we did it
Before the podcast launched, we tested content formats with Q&A-style videos, combined trending cultural content, created launch teasers, and engaged with other creators' content to establish a presence in the right conversations.
