Girl, Can We Even Say That?! Podcast

THE BRIEF

THE INSIGHT

THE APPROACH

THE RESULTS

Becky came to us with the ambition of launching The Girl, Can We Even Say That?! podcas, a show designed to be light-hearted, unfiltered, and willing to push into taboo territory. They knew social media would be the driving force behind growth and visibility, with Instagram and TikTok as their launchpads. The goal: build buzz, establish a strong digital presence, and attract a loyal community ahead of the first live event.

A podcast doesn’t succeed on content alone, it thrives on community. Before episodes could generate traction, Becky needed an audience invested in her as a brand, not just the podcast itself. The missing piece wasn’t production, it was creating familiarity, connection, and momentum so that when the show launched, people were already listening.

We developed a two-phase strategy. First, we focused on building Becky’s personal brand, releasing engaging social-first content that tested audience appetite for her style of podcasting. This created anticipation while giving us valuable insight into what resonated most. In phase two, we transitioned into full podcast promotion, launching episodes, repurposing clips for social, and fuelling conversation that positioned the show as both relatable and bold.