Girl, Can We Even Say That?! Podcast

Street Interviews

Services

Social Media Management

Launching a podcast from scratch with a mission to tell others stories 

The Brief

Girl Can We Even Say That wanted to grow their TikTok presence and reach new audiences with fresh, engaging content. The goal was to test a new format that felt authentic, attention-grabbing, and shareable on the platform.

The Results

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The Insight

TikTok trends show that street interview and vox-pop style videos consistently perform above average, because they combine spontaneity with relatability. Search and platform data also highlight that TikTok is increasingly a discovery engine, with 3.2% of their traffic already coming from search, making content that taps into popular queries and trending formats key to growth.

The Search Behind It All

Street Interview

195,000 Monthly TikTok Searches

Street Interview To Strangers

4,400 Monthly TikTok Searches