Girl, Can We Even Say That?! Podcast
Street Interviews
Services
Social Media Management
Launching a podcast from scratch with a mission to tell others stories
The Brief
Girl Can We Even Say That wanted to grow their TikTok presence and reach new audiences with fresh, engaging content. The goal was to test a new format that felt authentic, attention-grabbing, and shareable on the platform.
The Results
The Insight
TikTok trends show that street interview and vox-pop style videos consistently perform above average, because they combine spontaneity with relatability. Search and platform data also highlight that TikTok is increasingly a discovery engine, with 3.2% of their traffic already coming from search, making content that taps into popular queries and trending formats key to growth.
The Search Behind It All
Street Interview
195,000 Monthly TikTok Searches
Street Interview To Strangers
4,400 Monthly TikTok Searches