Julie Pawson Aesthetics
PAID ADS
The brief
Julie Pawson Aesthetics wanted to increase recurring revenue by growing sign-ups for The Glow Collective, their multi-tiered clinic membership programme. The challenge was to attract high-quality leads, not just clicks, and convert them into long-term paying members.
The INSIGHT
Search and industry data showed strong demand for “aesthetic clinic memberships” and “skin treatment packages,” with consumers increasingly valuing subscription-style models for both convenience and savings. In aesthetics, trust and loyalty are key: clients don’t just want one-off treatments, they want consistent care from a provider they feel confident in. This meant the campaign needed to balance audience growth with retargeting, capturing both new interest and warm, already-engaged prospects.
THE APPROACH
We designed a two-part Meta ads strategy. Targeting new audiences, beauty and aesthetics lovers within Julie’s local and surrounding areas, using interest-based targeting to expand reach. And retargeting warm audiences, including engaged Instagram followers and recent website visitors, ensuring the brand stayed front of mind.
A mix of creatives tailored to different awareness stages ensured the campaign resonated with audiences at every step of their decision-making journey.
