Nails Inc.
IPHONE CONTENT SHOOT
The brief
Nails Inc wanted a summer campaign that positioned their new collection of 20 products in a fresh, lifestyle-driven way. Rather than a studio shoot, they wanted to capture the essence of summer, sun, colour, and playful energy, that would resonate with their global audience.
The INSIGHT
Search data around seasonal beauty trends shows consistent spikes for terms like “summer nails,” “holiday nails,” and “bright nail polish” each year.
On Instagram and TikTok, hashtags like #summernails and #holidayaesthetic drive millions of engagements during peak travel months. To stand out, the campaign needed to go beyond product shots and tell a story that felt aspirational, sun-soaked, and sharable.
THE APPROACH
We planned end-to-end a two-day shoot in Costa Blanca, Spain, to showcase 20 products against glowing backdrops of beach, poolside, and luxury apartments. We sourced location, and planned the mood board that was going to capture the products vibe. The mix of lifestyle and close-up detail shots highlighted both the texture and colour of the products while placing them in aspirational holiday settings. By shooting across varied locations and natural lighting conditions, the content could be repurposed for multiple campaign needs, social, website, PR, and retailer assets.
