8.09x
Return on Ad Spend (ROAS) via the boosted education campaign
6.54x
Return on Ad Spend (ROAS) via the targeted sales campaign
1,776%
increase in overall impressions
We wanted to see which creatives perform best for the brand so we can reinvest spend into the most efficient channels.
Continue to build brand awareness during peak season.
Create anticipation for product drop with a pre-order list.
Sao Swim, a premium luxury swimwear brand, was preparing for a highly anticipated pre-order drop. Operating in an incredibly competitive market with steep seasonality, they needed a paid social campaign that could cut through the noise. The challenge was twofold. They needed to aggressively reach brand-new audiences to build top-of-funnel awareness, but they also needed a rigid conversion mechanism to ensure that awareness translated into measurable, high-ticket sales.
- THE CHALLENGE
Strand 1: Educate (Top of Funnel)
We utilised strategic boosting of educational content to drive highly cost-effective traffic to the site. This built foundational brand trust and justified the luxury price point.
Strand 2: Convert (Bottom of Funnel)
We deployed a direct-response sales campaign, overlaying interest-based targeting with aggressive retargeting of the warm traffic generated in Strand 1 to capture high-intent buyers.
- Phase one
By pushing the educational content to broad but relevant audiences, we filled the Meta Pixel with high-quality, cheap traffic data.
We then immediately captured those engaged users with our conversion strand. By layering interest-based targeting with website visitor retargeting, we essentially built a rapid-fire funnel that took users from discovering the brand to purchasing premium swimwear in a fraction of the standard consumer lifecycle.
- Phase two