Sao Swim

Brazillian Swimwear

Services

Paid Ads

One unique mission for an emerging swimwear brand: how do we get everyone wearing the tiniest bikinis?

The Brief

Sao Swim wanted a paid social campaign to drive awareness and conversions for their swimwear collection. With a competitive market and high seasonality, they needed a campaign that not only reached new audiences but also delivered measurable returns.

The Results

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The Insight

Search and social data showed strong seasonal demand for “summer swimwear” and “sustainable swimwear,” alongside Instagram engagement peaks on hashtags like #holidayaesthetic and #swimwearstyle.

This indicated that creative needed to combine aspirational lifestyle content with strong product visibility, which helped us to maximise both clicks and conversions.