Sao Swim, a premium luxury swimwear brand, was preparing for a highly anticipated pre-order drop. Operating in an incredibly competitive market with steep seasonality, they needed a paid social campaign that could cut through the noise.
Cover · Sao Swim
The results
6.54xROAS via the targeted sales campaign
8.09xROAS via the boosted education campaign
1,776%Increase in overall impressions
The challenge
Where we started
The challenge was twofold. They needed to aggressively reach brand-new audiences to build top-of-funnel awareness, but they also needed a rigid conversion mechanism to ensure that awareness translated into measurable, high-ticket sales.
The goals
What we focused on
Build brand awareness
Create anticipation
Build a pre-order list ahead of the product drop.
A/B testing creatives
The strategy
A two-strand Meta campaign
To overcome the friction of premium pricing and delayed shipping on pre-orders, we implemented a full-funnel, two-strand Meta campaign designed to attract, educate, and rapidly convert new audiences.
01
Educate & build trust
Strategic boosting of educational content drove highly cost-effective traffic to the site. This built foundational brand trust and justified the luxury price point.
02
Convert high-intent buyers
A direct-response sales campaign, overlaying interest-based targeting with aggressive retargeting of the warm traffic generated in strand one.
