SÃO SWIM
PAID ADS
The brief
Sao Swim wanted a paid social campaign to drive awareness and conversions for their swimwear collection. With a competitive market and high seasonality, they needed a campaign that not only reached new audiences but also delivered measurable returns.
The INSIGHT
Search and social data showed strong seasonal demand for “summer swimwear” and “sustainable swimwear,” alongside Instagram engagement peaks on hashtags like #holidayaesthetic and #swimwearstyle. This indicated that creative needed to combine aspirational lifestyle content with strong product visibility to maximise both clicks and conversions.
THE APPROACH
We built a paid campaign structured to test and optimise creatives in real time. By combining lifestyle visuals with product-driven messaging, we captured both top-of-funnel attention and bottom-of-funnel purchase intent. Targeting was layered to balance new audience discovery with retargeting of high-intent users, ensuring we drove both reach and efficiency.
