THE RESULTS

105,000+

organic content views driven in 30 days

250+

booking link
clicks in 30 days

17.8%

increase in profile visits

Reduce reliance on the founder by building genuine trust in the wider team.

Building Team-wide Trust

Shift perception of their premium offers by clearly  communicating what made them different.

Shift Perception

Drive more bookings across the whole team, not just to the founder.

Increase Bookings

We wanted to drive aligned clients, not time wasters.

Attract High-ticket Clients

Skindustry wasn't short on demand, their founder had built a genuinely successful clinic from the ground up. The problem was what that success was costing her: seven days a week of work, low-ticket bookings, and a social presence that had been completely left behind.

The Goals We Focused On
  • THE CHALLENGE


To turn Skindustry from an overworked founder's side effect into a properly positioned premium brand, we built a five-part strategy focused on rebuilding trust from the ground up.
  • Foundations & Trust-Building Content: With their social presence starting from scratch, we built a new, cohesive look and began posting consistently, with high-quality content focused on building trust, explaining their treatments properly, and speaking to the emotional problems those treatments actually solved.
  • Establishing Authority & Difference: We used Shelby's own story, her personal journey with acne and scarring, and how she found her way out of it through quality facials and skincare, as the foundation for positioning Skindustry as skin specialists, not just another aesthetics clinic.
  • Social SEO Targeting: We identified "Skin Clinic London" as a high-volume, low-competition core keyword, perfectly describing a business far bigger than aesthetics and injectables. From there, we built a list of 25 core social SEO keywords covering the full span of their treatments, to guide content that spoke directly to their audience's needs.
  • Redefining Boundaries: We built trust signals around Shelby's wider team of specialists, creating content that let clients get to know them directly, gradually shifting reliance away from Shelby alone, without removing her from the brand, and instead repositioning her around the specific, high-ticket treatments only she offered.
  • A Sustainable Sales Funnel: Visibility alone wasn't enough if the booking journey put people off. We built clear calls to action throughout their bio and content, updated their link in bio to point straight to booking, and restructured their booking page so each service matched the actual search intent of the person looking for it.A Sustainable Sales Funnel: Visibility alone wasn't enough if the booking journey put people off. We built clear calls to action throughout their bio and content, updated their link in bio to point straight to booking, and restructured their booking page so each service matched the actual search intent of the person looking for it.
The Strategy
  • Phase one
OUR APPROACH
We rebuilt Skindustry's presence piece by piece, starting with the foundations, a consistent visual identity and a consistent posting rhythm, then layering in authority through Shelby's own story, and finally connecting all of it to a booking journey that made saying yes effortless. Content was built around trust signals for both Shelby and her wider team, so the brand's credibility no longer rested on one person alone.
The Execution
  • Phase Two