Skindustry approached us at a pivotal point, business was booming, but their social media presence had fallen behind. As social had been a key driver of their growth from the beginning, neglecting it wasn’t an option. They needed a partner who could take their online presence to the next level and turn their growing community into consistent, tangible bookings.
While their community was highly engaged, the content lacked a clear direction and wasn’t strategically funnelling people toward action. Without consistent positioning and structure, they were leaving revenue on the table. The opportunity wasn’t just to grow reach, but to convert their audience into loyal, returning clients.
We built a strategy to position Skindustry as leaders in their field, creating content that not only nurtured their existing community but also expanded it with new, high-intent followers. By pairing authority-driven content with strategic booking prompts, we ensured every post and story worked harder to drive conversions.