Skindustry
Skin Clinic London
Services
Social Media Management
When this founder couldn't work any harder, we made her socials work smarter.
The Brief
You can’t grow successfully in the aesthetics space if you’re spending 7 days a week working in your business, instead of on it.
Skindustry came to us with one problem: “we can’t sustain being on social anymore, it’s like a full time job, and it doesn’t make us any ROI”.
They already had a successful growing aesthetics clinic in South East London. In fact it was so successful, their founder had to work 7 days a week, every week to keep the business running.
But as a mother of 2, she was exhausted. Tired of having to do everything in her business.
Becoming their agency partners was more than just running their socials for them. We had to support their founder in building the business she wanted to run. No more working 7 days a week. No more attracting clients that didn’t value her time or her teams time. It was time for a re-balance in the scales.
The Results
The Insight
Our ongoing Instagram management gave us a window into what resonates with Skindustry’s audience.
We needed to narrow down the noisy market of aesthetics to drive footfall and attendees. this wasn't about reaching the widest. this was about finding our local audience and engaging them, without alienating our existing audience. finding the right keywords to target our audience was essential in getting our content found.
Many people searching are highly local, so visibility in local search PLUS real-people testimonials PLUS social proof matters a lot. We knew from prior campaigns with Skindustry that social content showing genuine patient experience and clinic environment was more engaging than generic promo material.
The Search Behind It All
Skin Clinic London
2,400 Monthly Instagram Searches
Skin Care Solutions
720 Monthly Instagram Searches
Advanced Skincare Treatments
40 Monthly Instagram Searches