Sym Cosmetic
iphone content shoot
The brief
As a new brand entering the cosmetics market, Sym Cosmetics needed a strong visual identity from day one. Their launch shoot had to deliver content that felt polished, modern, and versatile enough to use across their website, social media, and press.
The INSIGHT
Search demand around “new beauty brands,” “cosmetic launches,” and “clean beauty” showed that consumers are increasingly drawn to fresh, authentic brands with high-quality imagery. On Instagram and TikTok, engagement with #newmakeup and #beautylaunch content spikes around brand launches, highlighting the importance of having a bank of scroll-stopping visuals ready before going live.
THE APPROACH
We designed a creative shoot to capture Sym Cosmetics’ brand ethos through both product-led and lifestyle imagery. The campaign balanced close-up shots that highlighted product detail with editorial-style content that communicated brand personality. Every asset was styled to align with social trends while also being timeless enough to support long-term brand use.
