SOCIAL MEDIA MANAGEMENT

The Victoria Grazing Co.

THE BRIEF

THE INSIGHT

THE APPROACH

THE RESULTS

Victoria Grazing Company approached us with nothing but ambition and their service. With no website, no prior marketing, and no experience with social media, their goal was bold: launch and grow their entire business through Instagram as their main source of leads.

For a product-led business in a competitive local market, success would hinge on three things: high-quality visuals to showcase their grazing tables, a strategy that nurtured curiosity into trust, and a seamless conversion journey. Without a clear path from discovery to enquiry, growth would stall before it began.

We launched their brand on Instagram with elevated content that immediately positioned them as premium. From striking imagery to carefully crafted captions, every detail was designed to build authority and desire. We implemented a content strategy that guided potential customers from discovery through to conversion, with the enquiry form in their bio as the central call to action.

In just two months, Victoria Grazing Company went from unknown to in-demand:

  • 360% increase in Instagram reach
  • 1200% increase in Instagram engagement
  • 15,000+ TikTok views in 48 hours

A business strong enough to allow the founder to go part-time at her corporate job, now boasting a month-long waiting list for bookings.