INSTAGRAM MANAGEMENT

They Care

THE BRIEF

THE INSIGHT

THE APPROACH

THE RESULTS

TheyCare wanted to expand their brand visibility and community on Instagram, driving meaningful interactions that would translate into greater awareness and audience growth. Their goal was to build a presence that not only looked strong on the surface but genuinely engaged their ideal audience.

Their Instagram had potential but lacked momentum. By creating content designed to spark conversation, encourage saves, and drive profile visits, we could shift their profile from passive posting to active community-building, turning reach into engagement and engagement into action.

We implemented a content-led strategy focused on three pillars. Reach & Awareness, creating highly shareable, search-informed content designed to extend their visibility. Engagement & Saves, ensuring posts were informative and valuable enough for users to save, comment on, and revisit. Action-Driving Touchpoints, optimising captions and CTAs to encourage profile visits, link taps, and audience follow-through.

In just one campaign period, TheyCare saw remarkable growth:

  • 1,959.7% increase in reach
  • 40,000+ content views
  • 90.3% increase in profile views
  • 41.9% increase in link taps

This surge in reach and engagement created both visibility and meaningful actions, proving that the right content strategy can turn impressions into connection, and connection into growth.