They Care
INSTAGRAM MAnagement
THE RESULTS
click through rate on average
roas driven on average.
The brief
TheyCare wanted to expand their brand visibility and community on Instagram, driving meaningful interactions that would translate into greater awareness and audience growth. Their goal was to build a presence that not only looked strong on the surface but genuinely engaged their ideal audience.
The INSIGHT
Their Instagram had potential but lacked momentum. By creating content designed to spark conversation, encourage saves, and drive profile visits, we could shift their profile from passive posting to active community-building, turning reach into engagement and engagement into action.
THE APPROACH
We implemented a content-led strategy focused on three pillars. Reach & Awareness, creating highly shareable, search-informed content designed to extend their visibility. Engagement & Saves, ensuring posts were informative and valuable enough for users to save, comment on, and revisit. Action-Driving Touchpoints, optimising captions and CTAs to encourage profile visits, link taps, and audience follow-through.
