THE RESULTS
10x
new customer return on ad spend
10,000+
new accounts reached
20,000+
impressions driven
We wanted to see which creatives perform best for the brand so we can reinvest spend into the most efficient channels.
A/B Testing Creatives
Trickle users down from awareness through to final conversion on the brands Shopify website.
Funnel New Customers
Target new potential customers to bring awareness of the brands USPs.
Build Brand Awareness
The core challenge was a complete lack of historical data. With no previous campaigns to benchmark against, we were flying blind. We needed to build an ad account and campaign completely from scratch, tasked with striking the perfect balance between generating top-of-funnel brand awareness and delivering immediate, tangible financial returns.
The Goals We Focused On
- THE CHALLENGE
To move away from the ineffective "boost post" method, we implemented a multi-faceted, two-stage targeting approach designed to rapidly season the ad account with high-quality data and drive conversions.
Top of Funnel (Awareness & Traffic): We developed complex, interest-based personas. Instead of broad targeting, we aggressively targeted these highly specific audience segments to pull highly qualified, net-new audiences directly to the website.
Bottom of Funnel (Conversion): We built a frictionless Instagram shopping experience. Using the traffic generated from our persona targeting, we deployed dynamic product ads and strategic retargeting to capture these warm users and convert them into paying customers.
Top of Funnel (Awareness & Traffic): We developed complex, interest-based personas. Instead of broad targeting, we aggressively targeted these highly specific audience segments to pull highly qualified, net-new audiences directly to the website.
Bottom of Funnel (Conversion): We built a frictionless Instagram shopping experience. Using the traffic generated from our persona targeting, we deployed dynamic product ads and strategic retargeting to capture these warm users and convert them into paying customers.
The Strategy
- Phase one
OUR APPROACH
We launched the strategy systematically to ensure we didn't waste budget on an unseasoned pixel. We first pushed our complex interest-based audiences to drive a rapid influx of site traffic. As soon as the pixel had captured enough data, we flipped the switch on the retargeting layer. By delivering a seamless, in-app Instagram shopping experience via dynamic ads, we removed all purchasing friction, capturing users exactly when their buying intent was highest
The Execution
- Phase two