Valentina Castro

Semiprecious Jewelery

Services

Paid Ads

From never running ads before to increasing their new customer ROAS by 10x

The Brief

Valentina Castro had never run paid ads before and wanted to test whether paid social could become a growth driver for the brand. With no historical data to benchmark against, the challenge was to build a campaign from scratch that balanced brand awareness with tangible returns.

The Results

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The Insight

Search and social trends showed clear demand around the jewellery niche, but competition for attention is high in the paid space.

For a first-time campaign, the priority was to validate channel performance, proving that paid ads could deliver both reach and revenue, before scaling budget further.