Valentina Castro
PAID ADS
The brief
Valentina Castro had never run paid ads before and wanted to test whether paid social could become a growth driver for the brand. With no historical data to benchmark against, the challenge was to build a campaign from scratch that balanced brand awareness with tangible returns.
The INSIGHT
Search and social trends showed clear demand around the jewellery niche, but competition for attention is high in the paid space. For a first-time campaign, the priority was to validate channel performance, proving that paid ads could deliver both reach and revenue, before scaling budget further.
THE APPROACH
We launched a structured campaign designed to maximise learning while keeping spend efficient. Creative was tailored to introduce Valentina’s brand identity to new audiences while retargeting warm prospects with product-led messaging. This full-funnel approach allowed us to measure both awareness and conversion effectiveness.
