From local boutique to digitally known e-comm store
CC Boutique
Cover · CC Boutique
The results
172%ROI generated directly from the new Shopify website
£1,300+Trackable product enquiries through Instagram DMs
120Mailing list sign-ups before website launch
The challenge
Where we started
We needed to transform an award-winning local boutique into a highly profitable online brand by launching a Shopify store and running an emotionally-led, phased social media strategy.
The goals
What we focused on
Track sales from marketing
So the brand knew exactly what it was making and where to reinvest.
Shift from footfall to digital
Reduce reliance on physical footfall and grow online traffic.
Optimise the profile
Make sure visitors know who the brand is, what it sells and why to choose it.
Elevate with on-brand imagery
Replace low-quality, home-taken photos with a unique point of view.
The strategy
Seven phases
01
Account optimisation
Removing low-quality imagery and optimising for discovery and conversion.
02
Establishing the who, what and why
Weaving their award-winning status and full product range into the content pillars.
03
Developing a recognisable style
Dedicated content shoots for a premium style that reflected the brand.
04
Pre-launch data capture
A lead-gen phase to build hype and a warm email list before launch.
05
E-commerce integration
A brand-new Shopify site so anyone, anywhere could shop CC Boutique.
06
Campaign launch
The “With You Anywhere” campaign, anchoring the brand to life's biggest moments.
07
Strategic partnerships
Collaborations with local salons and stores to grow regional visibility.
The execution
How we did it
Before the Shopify site opened, we built anticipation with an exclusive mailing list sign-up and a 10% first-order incentive. On launch day, we weren't posting and hoping for sales; we were marketing to a warm database.
Our “With You Anywhere” campaign positioned CC Boutique as the brand for every milestone: the wedding-guest dress, the anniversary flowers, the pick-me-up necklace for a best friend, the vase for a first home. That emotional story sent high-intent traffic straight to the new site.
