Prioritising targeted connection over vanity metrics
Santalan Coaching
Cover · Santalan Coaching
The results
936%Increase in organic content interactions in 30 days
500%Increase in high-intent link-in-bio taps
2Qualified retreat enquiries in the first 48 hours
The challenge
Where we started
Santalan Coaching was hearing directly from prospects that their messaging was confusing, and it was stopping people from buying. They were selling a premium, high-ticket package: spaces on an exclusive retreat with 12 months of high-level coaching. That needs deep trust, authority and crystal-clear value, so their strategy and core messaging needed a complete overhaul.
The goals
What we focused on
Drive direct enquiries
Emotional storytelling
Humanise the tone of voice
Fix social SEO
The strategy
Search-first repositioning
We moved the client away from the “more followers” myth. Our search-first audit found their content buried among 7.49 million other posts, using high-competition keywords that didn't even reflect how premium their offer was.
✦
Niche, high-intent keywords
Broad terms swapped for keywords matching their ideal buyer's search behaviour.
✦
A rewritten narrative
Confusing jargon replaced with messaging that felt personal, emotional and unapologetically premium.
✦
Storytelling in every post
The new messaging woven through all content, from generic advice to deep emotional storytelling.
✦
Tracked sales
Marketing tied to sales so the brand knew exactly what to reinvest.
The execution
How we did it
Content optimised for the new keywords pulled them out of algorithmic obscurity and in front of the right audience, not just any audience. Strong, frictionless calls to action sent people straight to the link in bio or the DMs to explore the retreat.
