You have built a successful business, but now you don’t just want to be the CEO behind the scenes anymore, you want to become the undeniable industry leader. You want the brand partnerships, the top-tier podcast interviews, and the invitations to speak on stages.
Main Character is an 8-week, high-touch 1:1 container designed to give ambitious female founders the strategic advisory support to step out from behind their logo. We build a magnetic personal brand and position you so effectively that high-level opportunities come directly to you.
By the end of this container, you will have a refined, high-status personal brand, a clear inbound authority strategy, and the unbothered CEO confidence to command rooms, secure brand deals, and magnetise opportunity straight to the DMs.
8 week 1:1 container
main character
Four
Three
Two
One
WINGING IT
You know you need to show up as the founder, but your strategy changes every week.
BEING OVERLOOKED
Seeing others with half your experience securing brand deals, book stages, and feature on podcasts, while you feel stuck.
You’re tired of...
Comparing
Comparing yourself to everyone else online (and still feeling behind)
MISALIGNMENT
Trying to fit yourself into a strategy that doesn’t feel aligned
YOU’RE HERE BECAUSE:
THE SHIFT YOU’RE ABOUT TO EXPERIENCE:
Clarify your message so you attract OPPORTUNITIES IN YOUR INBOX
stop leaning on basic, business content and START creating posts that position you as the ultimate "It Girl"
Step into true visibility with confidence, clarity, and no apologies
This is not a course. We work together exclusively over 8 weeks to build your personal brand and start attracting opportunities.
What is Main Character?
Inside the Container: The 8-Week Curriculum
Top-tier podcasts, stages, and brands do not book generic experts; they book people with a distinct perspective. We define your specific "thing." We uncover your unique edge, your signature frameworks, and the undeniable angle that explains exactly why you are going to get these opportunities over anyone else.
Building Your Difference
WEEKS 7&8
The execution phase. We take your pillars and build the actual content plan and strategy to sustain your Main Character energy without burning out. You will leave with a clear, predictable plan for creating content that naturally magnetises brand deals, speaking invitations, and premium opportunities directly into your DMs.
Magnetic Content
WEEKS 5&6
With your difference locked in, we build out your core content pillars. We completely shift your messaging away from basic business updates and into the high-level thought leadership, storytelling, and aesthetic curation that builds a fiercely loyal community around who you are.
Main Character Messaging
WEEKS 3&4
week 1 & 2
We start by unpacking your current personal brand and mapping out who you want to be. We establish the parts where you are currently leaking authority and leave the parts you don't want to talk about. We set the aesthetic and strategic baseline required to shift you from a behind-the-scenes founder to the "Main Character" of your industry.
Your Big Vision
What you will learn
- Had never had an enquiry before
- Didn't feel her personal brand reflected who she was
Before:
- Multiple enquiries to work with her before product launches
- Defined clear method and framework which is industry recognised
LEXY PARIS, ENTREPRENEUR
After:
Client Case studies
- Positioning self as a "small business"
- Ignoring own boundaries to keep others happy
- Unsure what parts of her story were "relevant"
Before:
- Clear personal brand narrative that attracts monthly opportunities
- Established authority, no one pushes her boundaries anymore
- Makes money in the DMs almost daily
imogen, boutique owner
After:
Client Case studies
Clients helped
100+
in the business
10 yrs+
revving reviews
5 stars
This experience is a glimpse into the exact kind of recalibration and clarity that helped me rebuild a business that actually fits — one rooted in intention, sustainability, and vision.
Welcome to my world...
